

iPhone 17 Pro / Pro Max
What’s Coming Next?
Launching in September 2025.
Here’s everything we know so far.
Watch the Inside Scoop
One Video. Every Detail You Want.
What’s New

Complete Camera Island Redesign
A bold new look for the future of the iPhone.
Color: Sky Blue
The standout shade of Fall 2025.

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Upgraded Display
More resistant to scratches. Better clarity in any light.
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Aluminum Body Replacing Titanium
Lighter. Durable. A fresh take on premium materials.
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All-New 48MP Telephoto Camera
4x the resolution of iPhone 16 Pro. Mobile photography, redefined.
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A19 Pro Chip (3nm)
Smarter, faster, and 30% more efficient.
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Next-Gen Cooling System
Designed to stay cool even under heavy use.


A Redesigned Look for the iPhone 17 Pro by Caviar
LiDAR sensor and flash relocated to the right
We reimagined the upper section of the design from the ground up — preserving Caviar’s signature symmetry while enhancing its sculptural depth. The result is a bold, architectural accent that defines the character of the new model.